Netconcepts

Screencast on Advanced SEO Tactics with Stephan Spencer and Rand Fishkin

Stephan Spencer — Thu, 27 Mar 2008 18:52:30 +0000

Join our founder and president, Stephan Spencer, along with renowned search guru Rand Fishkin, in this archived webinar of an information-packed 131-minutes of advanced SEO tips and tricks. This webinar, for MarketingProfs.com, was called “Advanced Tactics in SEO: Part Art, Part Science”. Ever wonder what the SEO pros know that you don’t? What tools they use every day that you don’t even know exist?

This screencast isn’t about search engine optimization fundamentals. You will learn how to take your search engine optimization skill set to the next level, even if you’re already a savvy search marketer.

Watch Stephan and Rand’s webinar as a streaming Flash video »

Or, alternatively download/watch as a Quicktime (m4v) movie (77 MB).

Google Gadgets and Gadget Ads

Jacqui Jones — Tue, 25 Mar 2008 16:01:20 +0000

Jacqui Jones, Lead Consultant from Netconcepts, sits down with Jeremy Wood from Google to talk about Google Gadgets and Gadget Ads in this nine minute interview. Jeremy provides some helpful hints and tips for marketers and developers on how to get the most out of Gadgets and Gadget Ads, including tips on how to get your Gadget listed with Google.

Screencast on Website Metrics with Stephan Spencer and Avinash Kaushik

Stephan Spencer — Tue, 04 Mar 2008 17:00:13 +0000

Join our founder and president, Stephan Spencer, along with renowned analytics expert Avinash Kaushik, in this archived webinar of an information-packed 101-minutes of website analytic tips and tricks. This webinar, for Lorman Education Teleconferences, was called “Website Metrics and ROI: Getting the Most out of Your Online Marketing Spend.”

Watch Stephan and Avinash’s webinar as a streaming Flash video »

Or, alternatively download/watch as a Quicktime (m4v) movie (77 MB).

Video: SEO Update

Stephan Spencer — Wed, 12 Dec 2007 21:20:50 +0000

In September 2007, Spencer revisited the SEO progress of Discountflies.com, and reports his findings in the video tutorial below.

This video tutorial requires Flash Player version 8 or above.

Click the link below to launch the tutorial.

Video SEO Tutorial with Stephan Spencer.

Video: SEO Website Update

Stephan Spencer — Mon, 29 Oct 2007 17:11:54 +0000

In September 2007, Spencer revisited the SEO progress of Balancedlifeproducts.com which he reviewed in this initial “SEO Report Card” and reports his findings in the video tutorial below.

Click the link below to launch the tutorial.
Video Tutorial with Stephan Spencer

This video tutorial requires Flash Player version 8 or above.

SEO for Really Big Websites

Stephan Spencer — Thu, 28 Jun 2007 16:05:56 +0000

Got a large, complex, database-driven website? Then you’re in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That’s because a large site has so much of what the engines love - content!

In this MarketingProfs seminar, you will gain best practices, invaluable tactics (such as “thin slicing”) and quick-hit tips and tricks. And you’ll discover what to avoid. All with real-world examples from major websites - both commercial and non-commercial.

How to expand into countless keyword markets
How to get many more pages indexed
How to optimize your HTML templates and CSS to make those pages “sing” to the search engines
How to pass your PageRank much more effectively through your site
How to build deep links to internal pages, not just to your home page
How to measure success using new (and little-known!) metrics and KPIs

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Chris Smith, Lead Search Strategist, Netconcepts

Video:
The first video seen below is the original 90-minute webinar featuring Stephan Spencer and Chris Smith. (The Quicktime file is 112 MB)

The second video is the Q&A section of the webinar, which was so long we did it as a separate recording, lasting 105 minutes. (The Quicktime file is 205 MB)

Make the Most of Your Web Site with SEO

Stephan Spencer — Tue, 26 Jun 2007 15:40:55 +0000

Do you know how to include keywords in headlines and articles to ensure your Web page receives high rankings in search engines? Do you understand how accurately tagging content translates into greater Web exposure and more readers?

Concepts shared in this one-hour training format will benefit executives from small to large-sized newspapers seeking to learn more about search engine optimization.

Learn guided instructions on how to incorporate the concepts of SEO to make the most of your Web site.

Speakers:
Stephan Spencer, Netconcepts
Steven Evatt, The Houston Chronicle’s Chron.com

Screencast on link building with Stephan Spencer and Eric Ward

Stephan Spencer — Wed, 14 Feb 2007 04:04:54 +0000

Join our founder and president, Stephan Spencer, along with renowned link builder Eric Ward, in this archived webinar of an information-packed 90-minutes of link building tips and tricks. The webinar, for MarketingProfs.com, was called “Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization”. It was a follow-on to Stephan’s webinar for MarketingProfs 6 months prior, on the topic of boosting Google rankings through links (also available as a 90-minute screencast).

Watch Stephan and Eric’s webinar as a streaming Flash video »

Or, alternatively download/watch as a Quicktime (m4v) movie (169 MB) or as a Windows Media (wmv) file (59 MB).

Search Marketing Essentials for Online Retailers

Stephan Spencer — Thu, 08 Feb 2007 18:00:25 +0000

Your search marketing programs - both organic and paid - are in decent shape, but now you need to take both to the next level. Where should you invest additional resources in SEO? How can you spend more on PPC and still generate healthy sales? How can you evaluate the state of your current programs? How can you assess the potential for additional growth? What strategies and tactics should you implementing next?

Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face. Stephan Spencer is a long-respected expert in search marketing and founder and President of Netconcepts. George Michie, a paid search veteran since the industry’s beginning, is Vice President of Client Services for The Rimm-Kaufman Group.

You Will Learn:

Online acquisition economics
Budgeting and planning for paid and organic search
Strategies for competition with larger, better-funded competitors
Strategies for your key search phrases from the “head” of the search distribution
Strategies for the “long tail” of your search distribution
When it may make sense to outsource elements of your search marketing effort, and when it may not
The current legal and marketing issues surrounding use of trademarks and brand names

Screencast on link building for Google SEO

Stephan Spencer — Tue, 31 Oct 2006 10:54:54 +0000

Join our founder and president, Stephan Spencer, in this archived webinar of an information-packed 90-minutes of link building secrets. The webinar, for MarketingProfs.com, was called “Google in the Real World: How Links Boost Your Ranking”.

Watch it as a streaming Flash video »

Or, alternatively download/watch as a Quicktime movie (72 MB).